Indoor Navigation Systems: 6 Tips for the Best Customer Experience

A global positioning system can guide your customers to the door of your mall or retail store, but once they get there, they will have to rely on store signs or on a map of the mall to find the products and services they are looking for.

Fortunately, indoor navigation can guide customers to help them enjoy a more efficient shopping experience. Here are a few points to consider to help you choose the right indoor navigation system for your needs.


🌐 1. Compare the features offered by different providers

Providers of indoor navigation systems can provide you with different tools and features that you can use to enhance and simplify your customers’ shopping experience.

Before you start searching for the different options available, take a moment to define your needs. This is the only way you will be able to compare the different solutions offered to you, so you can truly customize your indoor navigation system for your customers.



🌐 2. Define the level of precision you need

While some indoor navigation systems will have an accuracy of a few inches, others will not be so precise. If you only want to provide your customers with a map of your mall so they can find their way to their favorite store, you probably don’t need a high level of accuracy.

Some systems are able to determine the position of moving objects in real-time, but this feature will probably not be very useful if you are considering indoor navigation for a mall or a retail store.



🌐 3. Consider the ability to create a map with multiple layers

Shopping malls often have different floors, and this needs to be represented by a map with multiple layers. Search for an indoor navigation tool that will make it easy for you to create a map with as many layers as you need.

It’s important for your map to remain user-friendly, as your customers might just not see the point of using it if it becomes confusing, or too complex.



🌐 4. Many options can let you customize your map

Customizing the look of the map of your retail store will help you promote your brand, but it can do much more than that. Changing the fonts, the colors and the opacity of the elements of the map, as well as changing the behavior of the animations, can make your indoor navigation system easier to use.

Look for an indoor navigation system that can provide you with simple customization options so you can create the best experience possible for your customers.



🌐 5. A searchable map will help your customers find your products

Some indoor navigation systems can do more than simply guide your customers to the right store. With a searchable store map, you can allow customers to easily find the products they are looking for.

Your system could even trace a path that will take the user directly to the shelf where they can grab the product they want, and then to the register where they can pay for it. This feature is great for shoppers who are in a hurry.



🌐 6. Sending promotions to your customers is an interesting option

Indoor navigation systems have many benefits for your customers, but they can provide you with very interesting options as well. For example, your system could track the location of your customers to help you understand their behavior.

It could also instantly send interesting offers and promotions to your customers, depending on their location within your store, which is an easy to boost your sales as well as customer loyalty.